HOK schools


House of Knowledge is a group of schools in China that cater to local and international students. We were invited to design their new branding keeping only the existing logo.

HOK is an international school for children aged 18 months to 11 years. Therefore, to attract today’s parents and speak to a wide range of children (not only the younger ones) HOK’s branding reflects this international side and the visual communication is contemporary, playful but still professional.


The visual system developed is versatile, dynamic, and coherent. A brand that is easily recognisable and that both parents and students alike could be proud to be a part of.

The branding has been applied to all sorts of media, from stationary to posters, from social media posts to merchandise.