Workshop01 is a new design studio with the mission to re-invent work wear for the new world of work. Our challenge was creating the branding and visual concept, all graphic communication, materials, and digital marketing strategy for a brand new project.


The W01 brand is modern and represents quality but with a human side. To represent these concepts, in their logo we united a “W” shape that was inspired by the strokes of a calligrapher’s broad nib pen – hence the human, manual side interpreted in a modern way. The “01” was designed from very simple, thinner shapes to contrast with the W and give the logo a contemporary look.

The visual communication is coherent and recognisable. We adapted the new branding to several print and digital media like business cards, letterhead, posters, merchandise, social media profiles and posts, website, and so on.